NovaWear

Outdated Shopping Experience2

Novawear came to us with a basic eCommerce website that lacked intuitive navigation, a cohesive visual design, and any real user flow strategy. The mobile experience, in particular, was underwhelming causing high bounce rates and disengagement, especially from users arriving via Instagram. This created a gap between their strong social presence and actual store performance.

• Mobile drop-off rate: 73%
• Limited filtering and product discovery
• No social commerce integration
• Average session duration: under 1 min

Outdated Shopping Experience2

Novawear came to us with a basic eCommerce website that lacked intuitive navigation, a cohesive visual design, and any real user flow strategy. The mobile experience, in particular, was underwhelming causing high bounce rates and disengagement, especially from users arriving via Instagram. This created a gap between their strong social presence and actual store performance.

• Mobile drop-off rate: 73%
• Limited filtering and product discovery
• No social commerce integration
• Average session duration: under 1 min

No Visual Brand Identity2

The brand struggled with an inconsistent visual identity that didn’t reflect the premium feel of its fashion offerings. Product pages appeared cluttered, lacked visual hierarchy, and failed to create a cohesive shopping experience. This disconnect impacted both brand perception and user trust.

• No structured design system
• Product pages viewed per session: 1.6
• Cart abandonment rate: 69%
• Inconsistent typography and spacing

Outdated Shopping Experience2

Novawear came to us with a basic eCommerce website that lacked intuitive navigation, a cohesive visual design, and any real user flow strategy. The mobile experience, in particular, was underwhelming causing high bounce rates and disengagement, especially from users arriving via Instagram. This created a gap between their strong social presence and actual store performance.

• Mobile drop-off rate: 73%
• Limited filtering and product discovery
• No social commerce integration
• Average session duration: under 1 min

No Visual Brand Identity2

The brand struggled with an inconsistent visual identity that didn’t reflect the premium feel of its fashion offerings. Product pages appeared cluttered, lacked visual hierarchy, and failed to create a cohesive shopping experience. This disconnect impacted both brand perception and user trust.

• No structured design system
• Product pages viewed per session: 1.6
• Cart abandonment rate: 69%
• Inconsistent typography and spacing

Low Organic Visibility 2

Despite offering high-quality fashion products, Novawear’s website struggled to gain visibility on search engines for both branded keywords and relevant category terms. The Shopify store lacked proper SEO foundations—including optimized metadata, alt text, and structured content—which significantly limited its organic reach and discoverability.

• No alt tags, H1 hierarchy issues
• Organic search traffic contribution: only 11%
• Slow page speed
• Weak internal linking

Outdated Shopping Experience2

Novawear came to us with a basic eCommerce website that lacked intuitive navigation, a cohesive visual design, and any real user flow strategy. The mobile experience, in particular, was underwhelming causing high bounce rates and disengagement, especially from users arriving via Instagram. This created a gap between their strong social presence and actual store performance.

• Mobile drop-off rate: 73%
• Limited filtering and product discovery
• No social commerce integration
• Average session duration: under 1 min

No Visual Brand Identity2

The brand struggled with an inconsistent visual identity that didn’t reflect the premium feel of its fashion offerings. Product pages appeared cluttered, lacked visual hierarchy, and failed to create a cohesive shopping experience. This disconnect impacted both brand perception and user trust.

• No structured design system
• Product pages viewed per session: 1.6
• Cart abandonment rate: 69%
• Inconsistent typography and spacing

Low Organic Visibility 2

Despite offering high-quality fashion products, Novawear’s website struggled to gain visibility on search engines for both branded keywords and relevant category terms. The Shopify store lacked proper SEO foundations—including optimized metadata, alt text, and structured content—which significantly limited its organic reach and discoverability.

• No alt tags, H1 hierarchy issues
• Organic search traffic contribution: only 11%
• Slow page speed
• Weak internal linking

Outdated Shopping Experience2

Novawear came to us with a basic eCommerce website that lacked intuitive navigation, a cohesive visual design, and any real user flow strategy. The mobile experience, in particular, was underwhelming causing high bounce rates and disengagement, especially from users arriving via Instagram. This created a gap between their strong social presence and actual store performance.

• Mobile drop-off rate: 73%
• Limited filtering and product discovery
• No social commerce integration
• Average session duration: under 1 min

No Visual Brand Identity2

The brand struggled with an inconsistent visual identity that didn’t reflect the premium feel of its fashion offerings. Product pages appeared cluttered, lacked visual hierarchy, and failed to create a cohesive shopping experience. This disconnect impacted both brand perception and user trust.

• No structured design system
• Product pages viewed per session: 1.6
• Cart abandonment rate: 69%
• Inconsistent typography and spacing

Low Organic Visibility 2

Despite offering high-quality fashion products, Novawear’s website struggled to gain visibility on search engines for both branded keywords and relevant category terms. The Shopify store lacked proper SEO foundations—including optimized metadata, alt text, and structured content—which significantly limited its organic reach and discoverability.

• No alt tags, H1 hierarchy issues
• Organic search traffic contribution: only 11%
• Slow page speed
• Weak internal linking